Rumours, Psychographics And Social Media

Source: Wikimedia Commons

What do the Cambridge Analytica scandal, alleged Russian interference in 2016 US elections, Brexit, rise of right wing ideologies around the world and mob lynching of more than 20 people in India based on WhatsApp rumours have in common ? Of course it is the peddling of fake news through the social media platforms that have now become ubiquitous across the classes and demographic segments. The bigger question though is how and why these misinformation campaigns originate and spread and how this malicious threat can be checked.

Posted By Danish 2:08 AM

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