Lately my Twitter timeline has been providing me with some sort of amusement at what seems to be a counter-campaign by the UIDAI and its supporters to control the narrative or at least fight the perception battle to the relentless anti-Aadhaar campaign being run on the micro-blogging platform by online activists since last few years. It has perhaps became important for UIDAI to take initiative as the discourse on Twitter has largely been controlled by those opposed to it and a part of the mainstream media, since the media inevitably picks up the dominant narrative on Twitter. Also, with the Supreme Court judgment on Aadhaar coming out any time, it might have seemed imperative for the UIDAI to undo some damage to the reputation of the Authority on social media, which would undoubtedly be important if the Court makes the Aadhaar truly voluntary. Whatever be the motivation, the fact is there is a Twitter war over Aadhaar in progress and its an interesting one.
