Tech Giants Need To Take Their Societal Responsibilities More Seriously

(Courtesy : nasafcu.com )

Over the decade social media platforms have grown phenomenally, in early years there were comparisons of user base of Facebook, for example, with the population of the US and then with India's and China's but now that the number has reached 2 billion and growing that particular metric has been discarded. It is no longer about the numbers alone now but the volume of information being disseminated on them which is pretty much eclipsing traditional media and becoming the dominant space for all kind of discourses globally and especially political discourses.With such monopoly over information dissemination and ability to impact societies and polities significantly it is but natural that governments and the political system would turn their attention towards them and some of them seem to be happening lately. 

Posted By Danish 1:57 AM

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Aadhaar Challenge: A Perception Battle

Lately my Twitter timeline has been providing me with some sort of amusement at what seems to be a counter-campaign by the UIDAI and its supporters to control the narrative or at least fight the perception battle to the relentless anti-Aadhaar campaign being run on the micro-blogging platform by online activists since last few years. It has perhaps became important for UIDAI to take initiative as the discourse on Twitter has largely been controlled by those opposed to it and a part of the mainstream media, since the media inevitably picks up the dominant narrative on Twitter. Also, with the Supreme Court judgment on Aadhaar coming out any time, it might have seemed imperative for the UIDAI to undo some damage to the reputation of the Authority on social media, which would undoubtedly be important if the Court makes the Aadhaar truly voluntary. Whatever be the motivation, the fact is there is a Twitter war over Aadhaar in progress and its an interesting one. 

Posted By Danish 12:49 AM

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Rumours, Psychographics And Social Media

Source: Wikimedia Commons

What do the Cambridge Analytica scandal, alleged Russian interference in 2016 US elections, Brexit, rise of right wing ideologies around the world and mob lynching of more than 20 people in India based on WhatsApp rumours have in common ? Of course it is the peddling of fake news through the social media platforms that have now become ubiquitous across the classes and demographic segments. The bigger question though is how and why these misinformation campaigns originate and spread and how this malicious threat can be checked.

Posted By Danish 2:08 AM

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