A web services company running 400 portals sues Google for anti-competitive practices,according to thenextweb.com . What I find interesting is that the former says that Google indulged in discriminatory practices in Adwords. Now, I haven’t used Adwords myself but all these years I haven’t come across any other advertising mechanism capable of delivering as contextually relevant ads than those based on web analytics. And no one does that better than Google Recently, Forbes reported how Target Corporation figured out that a teen girl was pregnant before even her father did. NYTimes provides a more comprehensive view on how companies learn your secrets.